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SIGG Water Bottles: A Lesson In Destroying Your Brand’s Reputation

Last week we witnessed SIGG, maker of aluminum water bottles, lose the admiration and trust of its core customers in a single day when it admitted that for years, its products contained Bisphenol A (BPA) – despite giving the impression that they did not. Update (8/26/2009): Via The Consumerist,  it appears that SIGG has created a voluntary exchange […]