SIGG Water Bottles: A Lesson In Destroying Your Brand’s Reputation

Last week we witnessed SIGG, maker of aluminum water bottles, lose the admiration and trust of its core customers in a single day when it admitted that for years, its products contained Bisphenol A (BPA) – despite giving the impression that they did not.

Update (8/26/2009): Via The Consumerist,  it appears that SIGG has created a voluntary exchange program (i.e., not a recall) which allows you to send in your old SIGG bottle in exchange for one with the new BPA-free EcoCare liner. All you have to pay is the postage to send it to them. For information on how to exchange your bottle, send an email to [email protected]

Update 2 (9/1/2009): Via an email from SIGG, here is the direct link to their bottle replacement program.

I’m glad to see them respond so quickly and effectively.

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Cascading Failure

As I watch our country slip deeper and deeper into economic depression (yes – this is a depression, like it or not), I often wonder how bad it’s going to get, how things will look on the other side, what will finally get us to the other side, and what this all means in the long run.

Short answer: Like everyone else, I have no idea.

Longer answer: Keep reading.


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