It seems that oil industry juggernaut BP launched a new advertising campaign for its gas stations early this month, called “Helios Power“. The goal is “to make things ‘a little better’” for customers of its BP Stations. In their own words: The theory behind ‘gas stations, a little better’ came from the insight that consumers […]
I believe there are very few things less effective than spending $2 million + on one 30 second Super Bowl advertisement. They are a complete waste of time and energy that could be better spent a thousand different ways – like actually making products and services worth talking about or improving customer service. That’s why […]
Although I haven’t written much about business lately, you can rest easy knowing that it’s still very much on my mind. A couple of years ago I wrote a post about marketing and advertising, and I’d like to revisit the topic again now. I’m still very much convinced that the concept of mass marketing/advertising is […]