Categories
Marketing

This Pretty Much Sums Up Advertising

I believe there are very few things less effective than spending $2 million + on one 30 second Super Bowl advertisement. They are a complete waste of time and energy that could be better spent a thousand different ways – like actually making products and services worth talking about or improving customer service. That’s why […]

Categories
Marketing

On Writing Good Copy (Or, Why it’s Important to be a Good Writer)

All throughout school I was a pretty good writer, although I didn’t appreciate it at the time. I won several essay writing contests in elementary school and often had my short stories read in front of the class by my English teacher in high school – an absolutely fabulous way to encourage a self-conscience teenager. […]