I don’t know if me being excited about this Amazon announcement is more a statement of me as a person, or this crazy world we live in, and I don’t care. Amazon’s new Frustration-Free Packaging program they just launched is 10 shades of awesome. Everyone – customer, manufacturer, deliverer, and Amazon – wins.
So anyway, the details. Amazon just launched a multi-year initiative with manufacturers that they’ve dubbed Frustration-Free Packaging. For a short, but growing, list of mainly toys and electronics, your purchase will ship in the same recyclable box it’s delivered in, minus the excess plastic shells, wire ties, bindings, etc. Not only does this make for a more pleasant experience for the customer, but it saves the manufacturer packaging costs and gives Amazon and its delivery partners a more uniform size for storage and shipping. Best of all, it’ll save tons of plastic and cardboard from having to be shipped to homes, only to them be transported again to a landfill.
Retail packaging is a relic of the traditional product distribution channels, and serves no purpose online, where you only see that packaging designed to sell you days after you’ve made the purchase. This has been a long time coming, and I applaud Amazon for taking the lead. Here’s hoping the others follow.