Last night I was flipping through channels on the TiVo, and happened to come across a show on CNBC called The Business of Innovation. It turns out we caught the third episode in a series of five, each of which will also be available to watch online.
Watching this program, I was actually pretty impressed at the message that came across. The show is co-hosted by Roger Schank, who really does seem to understand the mechanics of innovation. Last night, it was namely “don’t ask your customers what they want – watch them.”
Overall, this show is worth checking out, even if you’ve heard it all before. We can always use a reminder!