One piece of advice I’ve repeatedly heard about selling a product or idea is believability. If you have the greatest idea in the world, but can’t convince me that you can actually execute it, you’ve got a big problem: A product that doesn’t sell.
It’s an interesting idea that gets the attention of most bird hunters, but fails the believability test for me. Can “tightly packed seasoning” packaged in a shotgun shell really work as well as lead or steel shot? The website doesn’t say. I think they need to prove they work as well or better in order for anyone to even consider the novelty of this product.