The Moleskine Story

In thinking about Seth Godin’s upcoming book, All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, I’ve thought of a great example that would fit right in with the stories on the Liar’s Blog. What is it? The Moleskine notebook.

For those of you who aren’t familar, the Moleskine is a family of Italian made notebooks (yes, the paper kind) that come bound in an oilcloth cover and have Italian acid-free paper pages. The small pocket notebook looks like this:

Moleskine Pocket Ruled Notebook
The story of Moleskine is extraordinary. If you take a look at the history or story pages of the Moleskine site, you’ll see that this thing has a history that goes way back. They’ve got stories of writer-traveller Bruce Chatwin, Luis SepĂșlveda, Vincent van Gogh, and Pablo Picasso. This thing is legendary. Why buy a one dollar Mead notebook when, for only nine more dollars, you can be a part of history and maybe be the next Hemingway?

I got my first Moleskine last month, and I feel more creative just by looking at it. My only problem is that I like it so much that I sometimes hesitate to write in it, wanting to save it for something extra special.