SIGG Water Bottles: A Lesson In Destroying Your Brand’s Reputation
Last week we witnessed SIGG, maker of aluminum water bottles, lose the admiration and trust of its core customers in a single day when it admitted that for years, its products contained Bisphenol A (BPA) — despite giving the impression that they did not.
Update (8/26/2009): Via The Consumerist, it appears that SIGG has created a voluntary exchange program (i.e., […]